When the Mac Man was established in 2006, we had one goal in mind, To provide affordable, jargon free Mac support & training to everyone.
The business started out small, initially we worked with people who simply wanted training and guidance with their new Mac. As time went on and the word got out, our business grew and we were asked to support business users. We also found a need to provide hardware support to our customers, and we were happy to move into this area.
Today, we have a nice base in Brighton where our training courses are undertaken, and where our specialist workshop operates. We are still a small business, but we are more than happy with our current and organic growth. Over time and bit by bit we have plans to grow the business into other geographical areas but all in good time. There's no real rush - we want to grow our business using the same values that have provided our growth over the last five years.
Existing companies charge a fortune for Mac training & Mac support, they've always been able to as it has traditionally been a niche market. Now that the Apple Mac market is growing, and as the interest in Apple's products rise, things are changing. Smaller companies like The Mac Man are getting involved and we are dramatically changing the way support & training is provided.
A profitable business is still sustainable at lower prices. As the market grows our business will grow alongside it. This means we can lower our prices and still make a reasonable profit. The busier we are the cheaper our prices will get! Profit is not our main aim - providing an affordable, effective and reliable service is.
As sickening as that sounds it really is true. It's not uncommon for one of our support staff to spend 30 minutes on the phone helping a fellow Mac user. On success a shriek of joy is often heard across the office! I guess we see it as a sort of karma. We enjoy helping people and in turn people will think of us when they or their friends and colleagues need help. It works both ways and has always been a key part of our business.
We want you to feel happy after communicating with us. Whether it's via phone, Facebook or email. We want you to finish the conversation feeling happy.
In this super paced high tech world we live in today, people rely on technology to run all manner of things. Their business, their lunch meetings, their TV’s. Whatever the application, more and more people are relying on technology to help them manage their lives, and we think this is splendid! However, this isn’t so great if you’re unfamiliar with these things and you might feel left behind. Sometimes, all this new technology can actually cause more stress - and you might wish that you had stuck with your Filofax!
With this in mind, we approach problems and try to make our customers lives less stressful. It might be something small but it might well be something that changes the way you work. So, when we are faced with your problems, we will solve them for you. The same theory applies to our training courses. We want everyone training with us to leave feeling that they have a greater understanding of their Mac and this can only help you to maximise the potential of their Mac and indeed your time.
After all, computers are meant to help us not make things harder.
